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Business Branding 101 - How To Create Your Brand Strategy In-Person
Are you struggling to effectively communicate your business's value to customers? Do you find it challenging to create compelling marketing messages that resonate with your target audience?
In this SCORE workshop, you'll learn how to build your brand from the ground up using our fill-in-the-blank workbook. We'll guide you step by step through the process of constructing the three brand essentials: your brand story, symbol, and strategy. Register for the SCORE webinar here.
You'll learn how to:
- Establish a "voice" for your brand
- Develop your company name
- Write a mission statement, positioning statement and value proposition
- Create brand symbols like your logo, type font and color palette
- Combine your brand story, symbols and strategy into a clear and consistent branding framework
Live attendees will receive a DIY brand workbook, links to free brand resources and a link to the webinar recording.
- Date:
- Thursday, November 7, 2024
- Time:
- 1:00 PM - 2:00 PM
- Time Zone:
- Eastern Time - US & Canada (change)
- Location:
- SCORE Webinar
- Categories:
- Adult Programs Business & Finance
Event Organizer
Shari Merrill